Comments on: ICANN Expanding Top Level Domains (TLDs) – SeO What?

By: Tile Cleaning Kansas City

Tile Cleaning Kansas City — Fri, 10 Jul 2009 21:31:20 +0000

Wow. I’m really glad I read this. I had no idea that Google has been filtering out .info domains. That’s a pretty big deal. I was considering purchasing one, but then again I guess that’s why they are less than a dollar at Godaddy.

By: Tycoon Blogger

Tycoon Blogger — Thu, 09 Jul 2009 01:53:10 +0000

I had no idea that all you needed was money to get an extension of your own. This is further proof the me that I will be holding on to my portfolio of dot com names as they will most likely increase in value over time.

By: Brandon Fritz

Brandon Fritz — Mon, 06 Jul 2009 17:43:57 +0000

@john – not sure I agree about delicious. that service could have started with a .com, as the delicious name has nothing to do with the service they offer. I think I am going to hold firm on my beach front analogy. In an interview, the founder of delicious, said the following below: http://www.randsinrepose.com/archives/2004/12/03/a_delicious_interview.html

“I’d like to nominate del.icio.us for “Best Use of a Non-Dot-Com Name” — is there a deeping meaning to the name?

Not really. I’d registered the domain when .us opened the registry, and a quick test showed me the six letter suffixes that let me generate the most words.

In early discussions, a friend refered to finding good links as “eating cherries” and the metaphor stuck, I guess.

I somewhat regret using the domain name, because it’s almost impossible to discuss or verify without sounding silly. I’ll probably have to rename it at some point, presumably as something ending in -ster or -zilla or whatever. ”

I agree Mike’s Pizza shop may been easier to find, but it is important to remember the costs associated with the new gTLD (185k application fee) and 25k yearly. If these gTLDs will host other Web sites, maintaining reputation of your gTLD now becomes important.

@miguel – sometimes I hate the old cliche in SEO that content in king

By: Miguel Salcido

Miguel Salcido — Mon, 06 Jul 2009 03:26:16 +0000

Agreed, as SEO becomes more and more difficult, having a quality site, good content, good design, etc. This will be especially important if Google starts to factor in site performance analytics like time on site and/or bounce rate.

By: John Berard

John Berard — Sat, 04 Jul 2009 03:41:29 +0000

The move of del.icio.us to delicious.com is actually a proof point in support of new gTLDs. As normal names become harder and harder to come by, companies resort to odd twists to accommodate the dot com registry.

If mikespizzaonthepostroadinboston.com could become MikesPizza.Boston or MikesinBoston.Pizza, not only would it be more easily found via search (pull marketing), but more easily advertised (push marketing).

It is no secret that del.icio.us felt compelled to buy the dot com domain name, but new gTLDs offer the chance to build brand name equity without the need to “ransom” a name from VeriSign.