Comments on: If You’re Going To Advertise Offline … Make Sure You’re Well Represented on Search Engines! https://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Tue, 24 Feb 2009 23:06:27 +0000 hourly 1 By: Dallas https://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html/comment-page-1#comment-194 Mon, 26 Nov 2007 03:28:23 +0000 https://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-194 No question online is the place to market. We’ve stopped print ads all together.

]]> By: Wayne Smallman https://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html/comment-page-1#comment-190 Tue, 06 Nov 2007 23:34:25 +0000 https://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-190 I’m surprised that company slogans feature so lowly on list of things that people search for after an advert.

But there’s a couple of ways of looking at this; are these logos simply not memorable enough, or are they less relevant than keywords?

For people like Nike, Apple and Ford, their names will be huge drivers of organic traffic, I should imagine…

]]> By: Bill Muller https://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html/comment-page-1#comment-191 Mon, 05 Nov 2007 22:38:14 +0000 https://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-191 Thank you Jeff — for the significant commentary you provided on the JupiterResearch study that we at iProspect recent sponsored and published. For us, the key takeaway from its findings is that those individuals, departments and/or agencies that are responsible for offline channels need to work in coordination with those individuals, departments and/or agencies that are responsible for search marketing in order to net the maximum return from ALL channels. Left in isolation, each channel will under-perform those channels which are integrated. For those of your readers who may be interested in any of the other research studies that we published during 2007 and over the last several years, they can feel free to acces, download and share them at no charge (don’t even have to fill out a form) here: http://www.iprospect.com/about/searchenginemarketingwhitepapers.htm

Cheers — Bill

]]> By: theGypsy https://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html/comment-page-1#comment-192 Mon, 05 Nov 2007 16:48:42 +0000 https://www.searchenginepeople.com/blog/if-youre-going-to-advertise-offline-make-sure-youre-well-represented-on-search-engines.html#comment-192 Oh, I’m sorry, did you ring? It seems I have some more to consider, as always. I did see the research on WOM being the number one ‘qualifier’ – hadn’t connected the dots as such though.

More fun to follow; you haven’t heard the last of me I tell you!!!

Dave – a.k.a. theGypsy

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