Yes you are completely correct when you say that outbound is decreasing. But I do know that it’s efficacy is greatly related to the industry you’re in and your target market. There are many other methods marketers can leverage to garner attention of their consumer beyond outbound channels that they need not rely solely on them any more. But I do believe there will always be a place in our plans for those channels. For the right company/consumer coupling of course.

I do disagree with you on the “is outbound dying” topic, though. As a whole, outbound marketing’s effectiveness is decreasing. That’s simply because with so many companies competing for mindshare, and so much ad space available, people just don’t pay as much attention as they once did. Ad blockers are becoming more common in browsers, most people I know skip all the ads on TV, and physical magazine/newspaper sales are spiraling downwards.

In the end though, that makes sense, I mean why would people consume forced advertising, when they can go online and look at whatever they want, whenever they want?

Whilst outbound marketing will never “die”, I expect its efficacy to continually decrease, making it harder for smaller businesses in particular to generate an ROI.