With Amazon choosing MSN Live search to power its Alexa and A9 properties, and eBay trying to partner up with Yahoo! or MSN, is this the beginning of the big web properties doing whatever it takes to loosen the stranglehold that Google has on the market? Will AOL eventually follow? Will 2007 see a more even distribution of searchers amongst the big three (or four)?
It seems pretty obvious that some kind of big shake-up is starting to take place, and whether or not the earth continues to crumble under Google remains to be seen. But if the biggest players online start endorsing search engines other than Google, cracks are bound to widen in the Google foundation.
Personally, I would love to see 25% market share each for Google, Yahoo!, MSN, and Ask. First, it would make the job of SEO so much more interesting and fun. Second, all online businesses would have a real line-up of baskets into which they could place their organic eggs. This would prevent any one rankings crash from disrupting income too drastically. And finally, I think it would be great for users if they came to realize that there really are viable, alternative choices out there.