Comments on: Is your site a one-visit wonder?

By: Online Forex Brokers

Online Forex Brokers — Thu, 07 May 2009 23:39:10 +0000

Sometimes I would actually be happy if it could even be a one hit post, much less a one hit wonder. I never truly understood the nature of a portal either. “Send them away so they will come back” is a novel viewpoint.

By: Ben McKay

Ben McKay — Mon, 04 May 2009 15:39:22 +0000

Thanks guys.

@ seo / exposeseo, any chance you could share your findings? Sounds really interesting! Any insights you could share would be cool – maybe a link to something that you wrote about?

Cheers,

Ben

By: seo

seo — Mon, 04 May 2009 13:33:58 +0000

Great post! The other year I had to write a paper investigating various groups of surfers, from determined seekers to bored/curious surfers every group needed a completely different approach.

By: The Agra Indian

The Agra Indian — Sun, 03 May 2009 21:46:45 +0000

I think to engage people on a long term basis the site content is the most important thing, it should be unique and well arranged. The PPC and other traffic driving resources the main cause of one visit wonder.

By: GreenLava

GreenLava — Sat, 02 May 2009 13:51:39 +0000

Excellent post, rather long but worth reading.
Mission statement…now why didn’t I think of that.
Any suggestion where is the best place to put it?
Thanks

By: Ben McKay

Ben McKay — Thu, 30 Apr 2009 11:23:50 +0000

Thanks for the comments everyone.

@Neil Regarding “One difficulty with running an information-only site that receives income from PPC advertising is that there is no chance to interact with those people that are generating the revenue.”

…you could argue that if you are providing enough opportunities and enough quality that people will return. Just because I might click on some Adsense / banner ads (etc) it doesn’t mean I won’t return. The value and the opportunity to engage in the content, bookmark or share the content happens before they click on one of your links…food for thought maybe?

@Cool Gifts, regarding your point “The only item that I somewhat disagree with is the concept of sending your traffic on to someone else. Most likely, you spent a great deal of time/money to attract those visitors to your site” – I think we’ll have to agree to disagree. It’s not suited to all – many suggestions aren’t – but is something worth considering. 😉

By: Cool Gifts

Cool Gifts — Wed, 29 Apr 2009 21:42:17 +0000

Great write up. The only item that I somewhat disagree with is the concept of sending your traffic on to someone else. Most likely, you spent a great deal of time/money to attract those visitors to your site. I would be so quick to send them out.

By: Neil

Neil — Wed, 29 Apr 2009 20:25:12 +0000

I think you left your most important point until last. Until you have a clear idea of what your site is for then you have nothing to hang the other strategies on.

One difficulty with running an information-only site that receives income from PPC advertising is that there is no chance to interact with those people that are generating the revenue.

Neil