This is one of a series of posts in which I will be highlighting each member of the Search Bloggers list, with commentary on one of their posts (new or old). Look for this series to continue once or twice a week for the next couple of months.
Meet Kevin Gibbons, the Search Blogger of the Day. Today I'd like to highlight a post entitled Travel PPC: 10 Ways to Improve Your Google AdWords Campaign. Kevin highlights 10 tips from a Comscore study on running a travel PPC campaign. There are some really interesting facts in there that I certainly didn't know, and I'd bet some of you didn't either. Want to know what they are? You'll need to jump on over to the post to find out. 🙂 Ok, ok, I'll give one hint: 30% of purchases occur more than (a certain amount of time) after the initial search. How much time? Go read the post for that answer and a lot more.
If you want to know more about today's Search Blogger of the Day, check out Kevin's about page.
That's the Search Blogger of the Day. If you are a search blogger, and aren't on the list yet, go here to find out how to be included. I plan to promote everyone on the list in various ways. Some will be informative, and some will be just plain fun. Don't miss out.