Comments on: Key Elements of an Online Community Strategy

By: Ruud Hein

Ruud Hein — Mon, 28 Mar 2011 13:10:28 +0000

In reply to Michael.

Michael:

creating clean, well lit places to host the conversations

What an awesome way of putting it!

By: chris

chris — Wed, 22 Dec 2010 06:32:59 +0000

I think that building a community talks time, effort and focusing heavily on great content. Even if you have a lot of users that read your articles, if you don’t challenge them, engage them into meaningful topics then you haven’t done anything worth while.

By: steve

steve — Tue, 30 Nov 2010 08:31:44 +0000

It’s easy to stay committed to a strategy when there are positive results. It’s challenging when other deadlines are pressuring you or the results don’t materialize immediately. The participation in social media is not always convenient or directly beneficial. If you give your time and energy consistently over time, you’ll get back the results desired. Understand that each action is a building block towards long-term success.

By: mike

mike — Wed, 10 Nov 2010 06:20:39 +0000

A continuous effort to build and feed relationships between members and the organization, as well as between each other, is necessary. If you see them form, encourage and strengthen them. If you don’t, connect people and try to ignite them. If they are thriving in one area, harness them to work towards a common goal.

By: david

david — Thu, 21 Oct 2010 15:58:02 +0000

Your members have an ego; stroke, massage, and leverage it. If you have a certain activity in mind that you really want your membership to be doing, then promote those most active. You can do this by providing some kind of rewards or badging system, which can you take a step further and assign different levels of points to each kind of activity, modulating this weighting as your priorities change. When one of your community participants achieves something, celebrate it and interview them in your newsletter and feature them on your site. Even better, when your community passes a milestone or succeeds in a common goal, support and promote their celebrations. In the same way, commiserate with them on failure or the unfortunate occurrences of disaster in their lives.

By: bill

bill — Wed, 06 Oct 2010 04:43:57 +0000

Companies are starting to realize that they can’t control the message or the medium. The best are acting as good hosts of their communities, and creating clean, well lit places to host the conversations and experiences their customers want to have. They are also extending their efforts to reach customers and prospects at the other places they work and play online, and to engage them in appropriate and interesting ways. These efforts go well beyond the traditional marketing and PR efforts of the past, with the end goal of creating unmediated relationships with their customers.

By: Singapore Internet Marketing

Singapore Internet Marketing — Sun, 23 Nov 2008 18:23:51 +0000

Sites got to be engaging in today’s search technologies where more factors are put into play. Being engaging not only promotes interaction among visitors, it helps robots in identifying and better rank your site when universal search comes into the picture early first quarter of 2009.
Anna Nguyen

By: Singapore SEO

Singapore SEO — Thu, 31 Jul 2008 07:26:52 +0000

You need to give the visitors reasons to come back again. Creating community features that promotes interaction among each other can deliver the purpose, but again it boils down to which type of needs you are satisfying.

By: paulette

paulette — Sun, 13 Jul 2008 04:10:38 +0000

Nice article and catchy pic:)

By: Marketing Man

Marketing Man — Mon, 07 Jul 2008 20:17:42 +0000

Nick James said it best, as I wished to answer it. As soon as the boss realises that they have got to allocate resources to this marketing strategy things invariably change, “its a website, its easy”. Well written though.