I completely agree with you that small business owners should be using hashtags — Twitter is such a missed opportunity for most!

Hashtags:

*highlight expertise.
*keep people connected.
*evolve a topic.
*affirm branding.

And more. I’ve curated tweets for studying purposes even.

But one thing that really should be mentioned is the ability to track hashtag reach. Hashtracking & Tweetreach are both groovy tools that allow a tweetchat coordinator to judge success of a conversation and see how best to choral reach. Attract new people to the conversation. In turn, attract new customers/prospects.

This is such an under-utilized tool — I hope people will hop on board! 🙂

~Keri