Yesterday, I gave kudos to Yahoo! for so quickly ranking my new sites. Today, I was digging through the log files of one of those sites, and noticed something interesting. Let me give a bit of background before I tell you what I noticed though. I always target a specific keyword, rather than the most general one. For example, if I had a site about blue widgets, my target keyword would be "blue widgets" rather than just "widgets". This makes it easier to rank well for, and the traffic is targeted. For this particular site, "widgets" would be a medium-competitive keyword, but "blue widgets" is fairly non-competitive. Ok, enough of the background. What did I discover when looking at the log files?
I had a fair amount of users coming to the site who had used "widgets" as the search term - in Google, no less! My first thought was that Google had miraculously blessed my brand new site with a good ranking for a competitive keyword I had not targeted. That thought was wrong. I was ranked number 84 for that keyword. (Actually, I was still pleased at that ranking, considering the site is new, but that is not the point of this post, and as another sidenote, I discovered Google ranked my targeted phrase at number 26). The point is that it made me stop and wonder why all these people were wading through to the ninth page of results for their search! One might think that it means that Google's SERPs are so bad, that users must dig deep to find what they are looking for. However, in this particular case, the first 8 pages of results actually seem relevant. (This is certainly not always the case when I use Google for search).
I may never know why they kept digging through page after page of results before finally landing on my site. Maybe they are all incredibly bored. I am certainly happy that they had the patience and tenacity to find it though. But it remains one of those little SEO mysteries in my little SEO world.