Comments on: Marketing 101: Sell Benefits and Not Features

By: Rob Metras

Rob Metras — Wed, 25 Apr 2012 16:36:12 +0000

It is amazing that some businesses do not get that it is not all about them (features) when it should be all about the customer/viewer/reader (benefits.
Excellent synthesis of common marketing mistake. Your post softens the mesaging of humanity with the picture. Bravo

By: Mikkel

Mikkel — Mon, 26 Apr 2010 10:42:53 +0000

Great post! What about pictures? Do you feel like that they have a huge impact? I guess a lot of people are visually oriented.

By: Stephanie Woods

Stephanie Woods — Mon, 15 Mar 2010 19:58:48 +0000

Zack – It’s crazy how often sites end up talking about themselves, and not the solutions the consumers seek. Thanks!

By: Zack

Zack — Fri, 12 Mar 2010 16:11:14 +0000

Yep, must follow the “what’s in it for me” when writing sales copy. Companies see features in their products, consumers see solutions and it really helps to paint a picture of your product/service being a solution. Good example on the HEPA.

By: Stephanie Woods

Stephanie Woods — Thu, 11 Mar 2010 18:39:23 +0000

Thank YOU Karl. 🙂

By: Karl

Karl — Wed, 10 Mar 2010 22:05:32 +0000

Great post Stephanie. Writing quality, targeted content will certainly increase a company’s conversion rate. In addition, focusing on integrating benefits into B2C/B2B sales copy is a powerful persuasion tool. Again, great post. Thanks.