Ruth-

Value can sometimes be lost with PPC. You can get some hits but if they are junk and leave your site immediately there is no real value. Thanks again for the great read.

Wow! That sounds like a really good grilled cheese!

Have a great day!!

sean

Thanks, I’m glad you found the post useful! One thing doing PPC and SEO together has taught me is to think of the cost vs. the value of every visit I drive.

I love white cheddar or gouda in a grilled cheese sandwich, with dijon mustard and dill! Yum Yum.

Very interesting perspective. If I am correct what you are doing is adding a PPC value to your natural hits. That’s a great way to improve value to your SEO campaign. I am going to use this tool.

Thanks and what kind of cheese do you prefer on your grilled cheese sandwich?

sean