Comments on: Measure Your Marketing Efforts: Capture and Create Keycodes https://www.searchenginepeople.com/blog/measure-your-marketing-efforts-capture-and-create-keycodes.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Mon, 03 Jun 2013 01:52:29 +0000 hourly 1 By: Susan Hanshaw https://www.searchenginepeople.com/blog/measure-your-marketing-efforts-capture-and-create-keycodes.html/comment-page-1#comment-23798 Wed, 30 Jun 2010 17:14:28 +0000 https://www.searchenginepeople.com/?p=6330#comment-23798 In reply to Aaron.

Thanks for the kind comment, Aaron. The world of snail mail is where this kind of ROI measurement originated. With high investments in paper, printing, creative and postage, it forces companies to be meticulous in understanding what works and what doesn’t. When the media itself is considered low cost, companies tend to get more lax in their analysis. I see this all the time with the “batch and blast” tendencies of many email marketers.
.-= Susan Hanshaw recently posted: Is Your Facebook Copy Working For You =-.

]]> By: Aaron https://www.searchenginepeople.com/blog/measure-your-marketing-efforts-capture-and-create-keycodes.html/comment-page-1#comment-23752 Mon, 28 Jun 2010 00:15:30 +0000 https://www.searchenginepeople.com/?p=6330#comment-23752 Good idea Susan. One of my companies has already been doing this, even via direct snail mail. We ask them to call an extension # (coded) to respond, or to visit a certain domain name, also coded per the marketing material. It allows for easy A-B or even A-B-C testing. Good ideas on cataloging it to. Thanks for the insight.
.-= Aaron recently posted: Free Blogs =-.

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