Image courtesy: a-albionic.com

So my colleague passed me a short little article from thestar.com this morning entitled "Microsoft to make 'significant' announcement" and of course I had to read it post haste.

Apparently they are holding a press conference today to spill some new beans, but NOT about it's multi-billion dollar offer to purchase Yahoo Inc. I really am quite anxious to find out what this news is, and in fact will add the press release link to this post as it comes in.

Microsoft has been going quite the distance to gain the trust of Search Engine Marketers and users alike. In fact, I spent a couple of days visiting with Microsoft in Seattle and was privy to some of the things that they have in store, which are very cool (and very under non-disclosure, so I can't tell you what they are. Sorry 'bout that). What I can tell you is that they really are listening and taking to heart what they are hearing. It's no secret that they fully intend on going up against Google in the search market, with or without Yahoo Inc. Bill Gates has even stated as much in an interview with CNET News.com where he says they have a strategy for competing in the search space that Google dominates today, that they'll pursue what they had before they made the Yahoo offer, and that joining with Yahoo would have merely accelerated their plans. It all involves breakthrough engineering.

Now, with that being said, and Microsoft being not exactly the smallest of companies, I personally will not be shocked to see the Yahoo Inc purchase go through, and in relatively short order. *Said while looking into my crystal ball*

Hmmm. Still no press release available. I'll blab on a little longer.

So here's a little more interesting information!

In an effort to keep employees who are worried about job loss as a result of a merger with Microsoft, Yahoo Inc has introduced a new severance plan to ease their fears. Yahoo employees who are let go within 2 years of a "change of control" of the company will be entitled to between 4 months and 2 years of regular pay, and the package will also cover things like medical, outplacement services, and other such concerns. (Now is this to protect the engineers and account managers and data management people or is this to protect the executive body? Either way, nice for them!)

Well, my spidey sense is all tingly and I can't tell if it's a good tingly or a bad tingly but I am ACHING to find out what this Microsoft news is! I'd really love to hear any of your thoughts, comments, conspiracy theories, etc on what it might be.


The Doug

Doug Gebhardt

Here is a link to the press release from New York Times

Here is the link from Microsoft