Comments on: Negative Keywords in Google AdWords – 4 Tips For Improving Your Targeting This Holiday Season

By: Larry Chrzan

Larry Chrzan — Wed, 08 May 2013 20:02:07 +0000

Glenn, thanks for this good piece. The details on exact and phrase match negatives were informative and helpful to what I’m currently working on. I have a follow-up question.

I just took over a customer campaign that has a long list of negatives. They have put in multi-word negative phrases. Example:
where to buy

If it’s a multi-word negative, not in quotes or brackets, what is the effect, if anything?

Thanks in advance,
Larry

By: John

John — Wed, 27 Jun 2012 19:04:52 +0000

Your article is exactly what I’ve been looking for. I’m going to start using exact match negative keywords. My click through rate is horrible because of market competitors checking the rankings. My website already has a significant hold on those exact keywords through places and organic so I shouldn’t lose leads.

By: ADN

ADN — Sun, 06 Nov 2011 16:55:31 +0000

Nice work. I’ve always used negative words for our Adwords campaigns,it’s known that this is a basic tactic when dealing with Adwords, however, you have pointed out some good advices in your article. The issue with the dots and dashes was one of them.