Comments on: 10 Step PPC Strategy For Nonprofits

By: Jeff

Jeff — Thu, 25 Aug 2011 19:22:58 +0000

Curious about how you handle it when you already have campaigns going? I can’t seem to import using this. Thoughts?

By: Jordan McClements

Jordan McClements — Wed, 13 Jul 2011 09:18:52 +0000

Thanks for this – it has definitely made a big difference to the amount of traffic my client is getting.

See

http://www.ppcni.com/adwords-charity-campaign.jpg

The only worry – is that you would be pushing it to say a lot of this traffic is ‘somewhat relevant’ – but we can add a few more negatives I guess..

By: Jordan McClements

Jordan McClements — Thu, 07 Jul 2011 19:55:17 +0000

It is a challenge when max cpcs are $1. But I’ll try this and let you know how it goes… Thanks!

By: Todd Mintz

Todd Mintz — Tue, 05 Jul 2011 20:47:50 +0000

In reply to Kenny.

Kenny, if you follow the technique outlined here, your concern really goes away because you’ll be bidding on keywords the richer competitors omit.

By: Todd Mintz

Todd Mintz — Tue, 05 Jul 2011 20:46:08 +0000

In reply to Kyle Alm.

Kyle, I’ve done a half dozen of these and for some campaigns, getting relevant keywords under a dollar is more a challenge. However, with Google Grants, you can fill up with “somewhat relevant” keywords up to your $10K limit by following the technique outlined here (and this will also help you fill out your “really relevant” longtail term list).

By: Kyle Alm

Kyle Alm — Tue, 05 Jul 2011 19:35:30 +0000

I’ve worked on a Google Grant AdWords account, it’s tough finding that many keywords for under $1 that are really relevant.

Thanks about the tip for one keyword AdGroups though, had problems with my quality scores.

By: Holger

Holger — Tue, 05 Jul 2011 17:22:03 +0000

Some information are not only interesting for non-profit campaigns. Thank you. This will help me to improve my PPC strategy.

By: Kenny

Kenny — Tue, 05 Jul 2011 15:05:52 +0000

A big reason for this is the limits that Google places on Grants accounts. You’re limited to a $1 Max Bid, so what if you’re a non-profit in a space that’s cluttered with people actually spending their own money on ads and bidding way above that? You end up being buried with your Grants account, and end up not even coming close to being able to spend the money if you wanted to. There’s no Quality Score sculpting in the world that can combat that.