Twitter has become my second single source of traffic, behind Google. I don't spend much time with it, but the time I do spend is productive, and a valid investment of resources.

Twitter is still growing as many Old School marketers are coming on board. Since a number of them are following me, I have watched as they demonstrate a bit of hesitation about how to get the most from their activities.

We hear a lot about Social Media changing the way Marketing works.

"It's All Different Now."

But is it really?

Common Sense Tech

Here are a few simple methods I use, based on common sense rules that I learned way before Twitter ever fluttered into the landscape.

  • Make a Custom Twitter Background. This is your Twitter flier/brochure, and shows you are serious and experienced"both of which add an aura of Trust. No one is going to trust a newbie. But when you start you have no followers"so you are a newbie to the Twitter world. It's important to show that you understand the game, and present yourself in a professional manner. If you are a knowledgeable professional, and look like it, you will easily attract both your peers and those who want to learn from you.
  • Start your Twitter Network by Commenting on Blogs. Blog Commenting gets you noticed and allows you to meet and interact with some of the players. Then when you follow these same players on Twitter, they are much more likely to follow you back.
  • Capture the Attention of Leaders. Find them, follow them. Go to their websites and Tweet their content. Comment on their blog. Post their Twitter names to #FF and #FollowFriday. In other words, get their attention in a positive way so they will follow you back. But don't pester them. Those Leaders who are truly active on Twitter will notice, and may check your website. I have built some friendships this way.
  • Make Friends with Social Butterflies. The Butterflies know everyone worth knowing, and will recommend and introduce you if they like and respect you. Tweet their content, and thank them when they Tweet yours in return. Interact and engage, but keep Direct Message use to a bare minimum unless they approach you that way first. Keep your interaction out in the open by using their @TwitterName.
  • Don't Follow Everyone Back. When someone new follows me, I always check their website. I read a page of their Tweets. If they have a site that shows they mean business, and it's not a mini/spam type of site, but fully dimensional, I will follow them back. Who you follow is a reflection on you. Depending on your niche, not every follower has a website, but they may be a knowledgeable, experienced Tweeter with a nice follower base. As long as they are serious, I will follow back.
  • Don't Fret about Numbers. Twitter is not about how many followers you have. Most followers don't really pay much attention to you anyway. Focus on those who will actively interact with you and Tweet your content to their own followers. Work to expand this core following by engaging one-on-one to build your network of personal contacts.
  • Rinse and Repeat 🙂

New Kids at the Old School

These techniques are simple adaptations of what successful marketers and salespeople have always done. But instead of a drink in one hand and a business card in the other, we now use a mouse and a keyboard.

Although Dale Carnegie published, How to Win Friends and Influence People, way back in 1937, it's an excellent guide for using Twitter today, because people will always be people, and human nature never changes.

It may be the New Dawn, but it's still that same old familiar Sun.