Comments on: A Brief Guide To Online Reputation Management

By: Chris Sisco

Chris Sisco — Thu, 10 Feb 2011 13:34:19 +0000

Thanks for the shout out! 🙂

By: Val @ Web Tracking Guide

Val @ Web Tracking Guide — Mon, 07 Feb 2011 17:14:12 +0000

Good advice. You really cannot hide or ignore the negative feedback, you need to deal with it.

However, if you feel you need to minimize the visibility of some negative (no doubt, undeserved) comments someone is spreading about you, you can drown them in a flood of positive and neutral material.

Post comments at multiple blogs / forums using the affected brand name. Make your employees do the same. Post articles and reviews. Do some link building for some of those pages on other sites. Make sure the majority of the top 10 or 20 results on Google for your brand are something that you can live with.

It’s easier said than done, but it is doable. Never get discouraged by the naysayers.

By: Stacey Cavanagh

Stacey Cavanagh — Mon, 07 Feb 2011 16:09:59 +0000

In reply to Gemma.

Hi Gemma!

Exactly… the Internet is far too free a platform to be able to stop people having their say online.

By: Gemma

Gemma — Mon, 07 Feb 2011 09:16:33 +0000

This is great advice. Many companies need to realise that they cannot stop people from making negative comments about them. Instead they need to focus on what they can do to try and take up the majority of the results that are displayed. This is where social media comes in.