Comments on: Online Reputation Management: You Really Want To Defend This Company? https://www.searchenginepeople.com/blog/online-reputation-manegement-ethics.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Tue, 22 Apr 2014 16:06:03 +0000 hourly 1 By: Alesia Medas https://www.searchenginepeople.com/blog/online-reputation-manegement-ethics.html/comment-page-1#comment-149078 Mon, 09 Jan 2012 00:17:16 +0000 https://www.searchenginepeople.com/?p=23639#comment-149078 Building reputations online through SEO techniques is such a great idea for every company but it must accompanied with good customer service and engagement to become more trustworthy.

]]> By: Jay Buerck https://www.searchenginepeople.com/blog/online-reputation-manegement-ethics.html/comment-page-1#comment-148184 Fri, 06 Jan 2012 20:57:55 +0000 https://www.searchenginepeople.com/?p=23639#comment-148184 I’ve had contacts from many companies that were unfortunate to have a few bad customer experiences. You can’t please everyone but being proactive in your customer service and engagement can also help avert an online reputation crisis

]]> By: Jim Rudnick https://www.searchenginepeople.com/blog/online-reputation-manegement-ethics.html/comment-page-1#comment-148068 Fri, 06 Jan 2012 14:40:52 +0000 https://www.searchenginepeople.com/?p=23639#comment-148068 My own take – is from a client SEO campaign of 6 years ago. Client shall remain nameless, but they manufacture various meat products (among other things) and one of those products are hamburgers. They sell millions of lbs of same, and on EACH box it’s noted to the consumer that the burgers must be cooked to an internal temp of 160 degF. All consumers of course don’t follow guidelines, and yes someone got very sick – in fact as I remembe 7 people did get very ill from eating undercooked burgers – across 3 batch lines as I remember. With the Can food authorities getting involved, burger recalls, news posts etc…the client company suffered big time but made it through that stretch – but of course Google (et al) search results showed only the negative press. We were hired to help “bury” that news with better reviews, newer reviews and press and online rep repair…and I think we did a great job.

So, my point? That sometimes when you “do” this kind of online rep repair, you can feel that you’re helping….and that it’s not like burying the truth whatsoever….it’s just trying to maintain a balance….

🙂

Jim

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