Comments on: What the Panda and Penguin Updates Mean for the Future of SEO

By: David Dischler

David Dischler — Fri, 03 Aug 2012 14:48:51 +0000

I have to say that I am a bit disappointed with Google with the recent updates. There is a point where the curve starts curving downward. And trying to get SEOs to work a site in a way that it looks un-worked is ridiculous. But that is just my opinion.

By: Don Campbell

Don Campbell — Fri, 20 Jul 2012 23:31:05 +0000

In reply to Manny.

You bet Manny.
I think that every publisher should have a content plan, and part of that plan is distributing that content across their social channels. So once you post/video/podcast is published to your blog, for example, it is also shared across Twitter/Facebook/Google+ depending on where your audience hangs out.

If your content is great, then getting the social engagement, comments and links comes naturally.

By: Manny

Manny — Thu, 19 Jul 2012 21:04:37 +0000

Great article Don! 🙂

I think now more than ever we need concentrating on creating great content and think about the human more than the Google bot, don’t you agree?

Too many people have concentrated on fooling the SEs when what matters the most is the person who is coming to a site, a potential client to whom we need to satisfy his/her need for an answer or a service.

I think Panda and Penguin came to clean up a lot of crapy sites and Google is not done with the updates, more will come soon.

@Marcela: great points! I think social media should be use not only as an important SEO signal but to build a community that you can relate to and share ideas, and of course get customers from 🙂

Don, are you a fan of twitter for building links or mostly to get followers/traffic?

Thank you for sharing this post with the community

Manny

By: Fiza

Fiza — Tue, 17 Jul 2012 11:01:18 +0000

Greetings Don Campbell,

Certainly, SEO will remain the same, Google algorithms are also the set of rules, if you follow the web master guidelines site/blog will not be penalized.

Thanks for share worth full thoughts.

By: Don Campbell

Don Campbell — Mon, 16 Jul 2012 17:43:48 +0000

In reply to Maneet Puri.

Right on Maneet. If folks stop trying to take shortcuts and publish quality, relevant content then they will stay clear of the impact of these updates.

By: Don Campbell

Don Campbell — Mon, 16 Jul 2012 17:42:33 +0000

In reply to Mahesh Mohan.

That’s the way to look at it Mahesh – I like your positive outlook. SEO doesn’t die, it just gets more interesting 🙂

By: Don Campbell

Don Campbell — Mon, 16 Jul 2012 17:41:12 +0000

In reply to Marcela De Vivo.

Absolutely Marcela!

By: Don Campbell

Don Campbell — Mon, 16 Jul 2012 17:40:36 +0000

In reply to Marlon.

Hi Marlon,
Agreed – titles are important. As for the tag cloud links in your footer – there is no definitive answer here. I don’t think those links will get much credit in Google, but if they help your readers then they are still valuable. You won’t be penalized for them unless you include tons of them and are obviously just trying to get links.

By: Marcela De Vivo

Marcela De Vivo — Thu, 12 Jul 2012 18:57:48 +0000

I think the key here is mainly that we have to evolve away from old-school SEO and towards content marketing, including producing high quality articles and multi-media content. By producing high quality content you can encourage both links and social interaction, which now play a larger part than ever in the latest Penguin algo update.

By: Marlon

Marlon — Thu, 12 Jul 2012 12:39:39 +0000

It is important to be relevant with your titles. Also, anchor text with the same links are useless, as Google’s crawlers only look at the first one for the purpose of indexing. About your point on link footers, I’m curious, does putting a tag cloud in the footer (or the sidebar) of your blog have any positive or negative effects on your SEO?