Comments on: The Website Redesign Process for SEO, Part 1: Goals

By: Lisa Lambert

Lisa Lambert — Wed, 14 Dec 2011 22:05:37 +0000

We have over a hundred websites. Currently, we need to redesign 47 of them. When the request was first made, I immediately felt overwhelmed. I think both you and Nick said it right, you have to prioritize and you have to not get in your own way. My first job is to prioritize the list of redesigns and just start one site at a time.

2012 is going to be mighty busy for me!

Lisa Lambert
SEO & Web Marketing for Real Estate

By: Taylor Pratt

Taylor Pratt — Wed, 14 Dec 2011 15:12:05 +0000

In reply to Nick Gowdy.

Couldn’t agree more Nick, that is very well said! I especially love the points you made in your last paragraph about not getting in your own way. It’s amazing how difficult that can be and just how many problems it can create.

By: Taylor Pratt

Taylor Pratt — Wed, 14 Dec 2011 15:10:47 +0000

In reply to Nancy E. Wigal.

Hi Nancy,

I absolutely will! That will actually be in part two of the series (Analysis). I’ll talk about the most common IA issues, as well as what we can learn from our analytics about potential problems/opportunities.

By: Taylor Pratt

Taylor Pratt — Wed, 14 Dec 2011 15:09:32 +0000

In reply to Michael | BuildinganOnline.com.

Thanks Michael! It definitely can be an expensive process, but hopefully this series will help cut down on the wasted man hours typically involved with it. Good luck in planning your new blog design, it is both exciting and frustrating to do that 🙂

By: Nick Gowdy

Nick Gowdy — Wed, 14 Dec 2011 03:59:43 +0000

Going through this process currently, and the anxiety is definitely high. What you cite here is key, primarily about setting priorities in what you hope to accomplish.

When we looked at the scope of absolutely everything we wanted to do with a redesign, it was pretty daunting. We don’t *hate* our web presence now, but it is a bit behind where we should be. Trying to cram everything into one vision, however, we’d likely end up with a hideously malformed and unwieldy behemoth. Trying to do too much is not only bad for the efficiency of completing the project, it also tends to create a poor visitor experience, lower engagement, and lower conversions.

You have to scale back to what is truly necessary, what adds value. Don’t get in your own way. And that starts by having clearly-defined priorities and goals.

Nick Gowdy
Online Marketing Manager – FreedomVoice

By: Nancy E. Wigal

Nancy E. Wigal — Tue, 13 Dec 2011 20:54:03 +0000

Hi Taylor, will you also touch on infrastructure architecture (IA) as well?

By: Michael | BuildinganOnline.com

Michael | BuildinganOnline.com — Tue, 13 Dec 2011 17:55:54 +0000

Hey Taylor,

I have been striving for what seems like ages to build an attractive blog.

With no money (or at least very few) to spend on the project, it is a great to have help like your article, and I look forward to the next in the series.

Until then, I head over to your “Your Site Redesign Checklist” article…

Regards,
Michael