Eric Cho of has a meme going in which we each link to a search-related site with no expectations of getting anything in return (which means I don't need to link to Eric and you won't link to me). Instead, I will link to someone - and I choose Alliance Link as my "pay it forward" link - and hopefully, Debra will then pay that link forward to another search-related site, and on and on. Feel free to go dig up Eric's original post, but in the spirit of paying it forward with no expectations, I haven't linked to it, and I don't expect Debra to link back to me. Just a little holiday gift. 🙂