I’d never suggest altering your personality or editing out your passion. That is a major element of your brand and how you emotionally connect with your audience. Always be authentically you – however here’s the stipulation- but when expressing yourself, do so terms relevant to your audience.

I don’t see anything wrong with passionately expressing yourself, stirring up controversy, and having a snarky tone of voice, IF that is part of your brand’s platform. However, if you are polarizing or turning off your audience in such a way that you are losing potential customers, investors, or employment opportunities, you should probably rethink what you are sharing and/or hit that delete button. You’re not going to please everyone at the end of the day – so be yourself with purpose.

I’d back up to the first point and identify what you are comfortable sharing (or expressing). Then, I’d think about your audience and consider if what you are writing is appropriate for them. If not (but you still heavily have an opinion you want to express), I suggest creating that secret Facebook group for the members of your group (friends/family for instance) for those types of posts. However, even then you have to remember that your digital imprints are permanent and you never know what can pop up in the future for something that you thought was private.

A lot of advise is telling me to stay away from blogging/posting/tweeting when upset for example. However, that’s always when I get the best and most reactions, that’s when I reach outside my normal audience. I’m almost prepared to state that all blog post that have been really successful for me have contained a large amount of passion and it’s very easy to edit that passion out.

I’m not trying to contradict you here but I find the balance very hard to find, was hoping you could add some more thoughts?