How creative are you? On a scale of 1-10, I'd guess I'm a 6 or maybe a 7 when it comes to being creative. But I'm not that creative all the time. Some days, my creativity level is more of a 2 or 3. However, I'm certain I'd be within the 8-10 range on the nose to the grindstone, crank out the work product scale on any given day.
You can find search success via many avenues, but they don't always have to involve creativity. Nor do they need to involve some big, hidden, secret SEO knowledge. Granted, the more you know, the better, and the more creative you can be, the better. But honestly, I attribute more of my success to my "nose to the grindstone" work ethic than to any creative SEO maneuvers. You can be successful just by doing the following, several hours per day:
- Stay focused
- Work, don't play
- Know what needs to get done
- Actually get something done
- Start a task
- Don't sweat every tiny detail
- Finish a task
Nothing in that list has anything to do with creativity or a secret SEO sauce. But assuming you use common sense in knowing what tasks need to get done (creating content, networking, etc), just the act of focusing on and accomplishing tasks will most likely bring about the success you dream of. It may not happen as quickly as it would if you came up with that one BIG, CREATIVE IDEA, but that doesn't make the success any less sweet.
Not feeling creative right now? Then just get plod along, grind it out, and get some non-creative work done. You might be surprised at the result.