Comments on: 4 Ways to Protect Your Website from Future Penguin Updates

By: Leo

Leo — Wed, 06 Jun 2012 13:04:06 +0000

Insightful stuff. Points 1 and 3 are of particular interest. For point 2, also check for broken links. I strongly recommend all SEOs and SEMs run a comprehensive site-side audit of their SEO practices after reading this article and reading up on Google’s official blogs.

As far as point 4 goes, it is never a good idea to put all your eggs in one basket is it. Having said that, it is generally a safe bet to put links in and get traffic from social mediums.

The Penguin, unfortunately, has really done more harm than good.

By: Kyle

Kyle — Sun, 03 Jun 2012 15:33:01 +0000

Does this mean we shouldn’t ask for blogroll links on the sidebar of other blogs?

By: Mike

Mike — Sun, 03 Jun 2012 12:09:27 +0000

Site wide links with exact anchor match seem to be causing an issue, I had a keyword drop from page 2 to page 15 for a link in the author bio box on a blog I run. Have changed it now to a generic “click here to visit”link instead, will wait and see how long it takes the penguin to forgive!

By: Stephen Brand

Stephen Brand — Sun, 03 Jun 2012 03:13:32 +0000

Wow, I just learned about the Penguin update today, and this is pretty surprising. I was just about to start a link-building campaign, too. Seems like Google is making it harder and harder for a small site to emerge from the established clutter.

By: Magnus

Magnus — Sat, 02 Jun 2012 16:30:57 +0000

I honestly don’t believe in nofollow/dofollow ratio of any kind. I know this is a popular opinion circulating the web but I’ve never seen any real proof that this would be a positive indicator. None of my own studies shows anything of the kind either.