Comments on: Quality Tweets: How To Ensure High Spokesperson Quality In A Twitter Social Advertising Network

By: Steven

Steven — Mon, 13 Dec 2010 02:29:18 +0000

This is IMO, especially true where consumer products are concerned. That makes me wonder about the use of “topics” as an effective targeting method. Twitter now will succeed through advertising, and potentially rival networking site facebook.

By: Rachel

Rachel — Fri, 05 Nov 2010 07:17:14 +0000

The only thing that’s going to change that for Twitter is a different way to find and respond to tweets, and that’ll require a highly adopted platform. That’s always been my problem with ads targeted by topic.

By: Adams costad

Adams costad — Fri, 04 Sep 2009 03:18:25 +0000

Twitter now will succeed through advertising, and potentially rival networking site facebook, let alone use a good advertising method..

By: pedro salinas

pedro salinas — Tue, 01 Sep 2009 18:19:32 +0000

sorry but I do not speak inglesh follow with a translator

Very good post on twitter and twitter analogy where google and come to be supplements and give us awareness of the need to ePlot such as resources for the good of us

By: صوت الإسكندرية

صوت الإسكندرية — Tue, 01 Sep 2009 01:15:23 +0000

agree with Brian

By: Brian Carter

Brian Carter — Mon, 31 Aug 2009 20:20:21 +0000

Sorry, I should have said

Google = relevance
Twitter = relationships

then I’m more alliterative 😉

By: Brian Carter

Brian Carter — Mon, 31 Aug 2009 20:19:43 +0000

Ya, you got it- I think Google is about relevance, and Twitter is about influence. The only thing that’s going to change that for Twitter is a different way to find and respond to tweets, and that’ll require a highly adopted platform or app. IMO Twitter has outgrown network-oriented messaging as its ONLY connector- I’d like to see Twitter add a user-generated topical level.

By: Terry Van Horne

Terry Van Horne — Mon, 31 Aug 2009 15:22:08 +0000

Thanks Brian excellent information useful in determining monetization of applications and services. In my short time reviewing metrics I was surprised at how something outside my usual topic has had the most CT’s and positive results. This is IMO, especially true where consumer products are concerned. That makes me wonder about the use of “topics” as an effective targeting method. We run into things like cell phones being “of interest” to almost anyone on any site. That’s always been my problem with ads targeted by topic. Measuring responses to that off topic post is more telling then the response from an on topic post IMO, that shows the degree of “influence” which is in the buying scenario a big factor.