Comments on: Rules of Thumb for Choosing an SEO

By: Pearson

Pearson — Sat, 07 Apr 2012 13:21:18 +0000

Another important point is the SEO company must provide top notch analytics. There is no point of paying for information that can be found online free of charge. My 0.02 Cents.

By: Brian Hancock

Brian Hancock — Sat, 06 Jun 2009 00:48:21 +0000

You made some good points but here is my .02.

A company should evaluate SEO/Internet Marketing companies the same way they would any other service business. They should get referrals from satisfied customers. If they want to really put the company through the ringer, ask for a referral from their most satisfied client and least satisfied client.

Lastly, and most importantly, they should obtain enough knowledge to be able to evaluate the company’s work after the fact.

No need to become an expert before you hire someone to perform a service, but you should know enough to say “Visitors from organic search increased, quality of those visitors improved, and KPIs increased (leads, sales, etc.)”. If you hire someone to mow your lawn, you need to be able to look out there and know it was done properly, but you don’t need to know the length of the blade they used, the RPMs it rotates at, etc. 😉

By: The Agra Indian

The Agra Indian — Wed, 27 May 2009 12:09:08 +0000

Exactly if an SEO service provider don’t let you know the plan or can not provide you examples for their past work then they are confused in themselves. Good service providers are actually pleased to offer you their client’s referrals and some of them also give links to client’s web sites they have worked for on their web site.

Expensive is not always the best and cheap is not always the garbage.

By: Neostead

Neostead — Wed, 20 May 2009 23:04:27 +0000

The SEO is a marathon idea is one of the greatest obstacles in SEO. People want instant results, especially with monetization. And even if a site ends up in the top ten and traffic increases, this isn’t going to automatically lead to monetization if the product’s not good – and a site owner probably doesn’t want to admit that.

By: Agent SEO

Agent SEO — Wed, 20 May 2009 13:17:20 +0000

Great tips! There are many people in the search industry who claim to know SEO, but very few actually do. It really goes a long way to discrediting those of use SEO’s who actually know what is going on.

I agree with all of the points…if an SEO feeds you some jargon about submitting your site or is otherwise vague, then you’re going to be wasting your money.

By: SEO Jedi

SEO Jedi — Wed, 20 May 2009 03:05:00 +0000

Those are all very helpful. There are alot of misconceptions on how SEO works especially from people who aren’t tech savvy. Read, what one of my clients said to me (he’s a local brewery)

“So what you’ll be doing is forcing my brewery’s website to the first page. That was to make the brewery disproportionately recognized when internet users search for local beer vs. a simple ratio of much beer the brewery crafts divided by the total for the county.”

I had to explain to him that I do no ‘forcing’ and that the ratio of beer brewed in the county was unrelated to his rank.

Your guidelines should be read by those who are looking for an SEO, so they understand what they are getting into