Hi Stever,

Thanks for the comments – I totally agree about the ‘used vehicles’/ ‘used cars’ scenario. There is also the ‘used’/’second hand’ scenario where dealers don’t use ‘second hand’ because of the connatations attached…but a hell of a lot of people are using that term to search!

To be fair Stever it sounds as thought this is a subject that is quite close to your heart…maybe we could see a Part 2 in the future just based on some of the excellent points you have made!!!
.-= Wayne Barker recently posted: Google Page Rank Update – January 2011 =-.

A few more mistakes small businesses make;

– When not trying to do it themselves they are hiring the cheapest SEO services they can find. This essentially gets them all of the same mistakes mentioned above, plus a few more, except they are now paying someone else to make the mistakes for them.

– Not paying attention to domain renewals. Too many not so computer savvy business owners buy their domain name without understanding they need to renew them yearly, or at least pre-pay for multiple years in advance. On top of that they used a personal hotmail or aol email account when they signed up. That email account now gets so much spam that they miss the renewal notices, or worse, they abandoned that email account due to too much spam and created a new one but failed to update email addresses at their domain registrar account.

A year and 30 days later, after a domainer has scooped their expired domain, they are wondering why their website looks like a list of links and ads, and who the heck is that pretty young girl with a backpack??? WTF? Now they need to start over with a new domain and all the link equity and domain age trust they had built on the old domain is lost.

– Which leads me to my next point, not separating personal from business with their online assets. Domain names, hosting accounts, email accounts, Google accounts (for services like adwords, places, analytics, webmaster tools, etc..), etc. should be under the business umbrella, not a personal one. You may want to sell your business in the future and those digital assets need to be transferable and not mixed up with personal stuff.
.-= Stever recently posted: Yellow Page Ad Buying Tips =-.