Comments on: Almost an SEO Rocket Scientist — and you still don’t do these 3 things

By: Joseph Bennett

Joseph Bennett — Thu, 28 May 2009 22:23:04 +0000

Hey Doc, I just love your three simple ( and powerful ) steps,

1. Start with a plan
2. Think like the buyer
3. Break all the rules

I think when you finally break free from the traditional rules of writing ads and making landing pages, you really start to see real success.

By: CD Duplication

CD Duplication — Sat, 16 May 2009 15:50:46 +0000

Does anyone have any facts or guidance on the SEO impact of using interstitial ads? They appear on a number of “big budget” sites like top-tier newspapers, magazines and video sites yet my guess is that Google and others would take a less favorable view of small sites using these ads.

By: Bob

Bob — Fri, 15 May 2009 23:30:49 +0000

Outstanding! It’s not as tricky as we make it out to be. Think like the buyer and write for that person.

Thanks for a great read. Very useful and a great reminder to put the ego in the pocket when you’re writing or marketing or…anything.

By: business web design

business web design — Fri, 15 May 2009 22:50:56 +0000

Great post.

I find one of the greatest challenges when using copy that is not firm centric is acutally convincing the owner of the business that it is the right copy to use. Call it ego, but I find a lot of business owners seem to want a website so that they can say that they have a website.

I also think a great way to tell the gurus apart is to forget about the ones that land an email in your inbox every day trying to sell you something or tell you about their ‘friend’ that is selling something because ‘its a great offer and you will never see it again’. They p…. me off.

By: Doc Kane

Doc Kane — Fri, 15 May 2009 21:37:11 +0000

@DenverSEOPro Thanks for the compliments!!

@Matt

Actually I love both Google Analytics and the forums, and both are extremely useful. The issue though that we need to be careful of, though is spending so much time analyzing that it prevents us from taking the “action” we need to take, which is often to strategically plan, write and market what it is we sell, produce or provide.

With gurus, there is a lot of smoke and mirrors, and brilliant marketing up front (frankly) that merely sells something that can sometimes be found online by the searching you and I are already doing.

Gurus are themselves brilliant marketers. . .we need to be sure we’re doing our due diligence though in where we spend our money!

Cheers,
Doc

By: Matt Longley

Matt Longley — Fri, 15 May 2009 15:02:42 +0000

Do I really have to quit hanging out at the warrior forums and google analytics? Haha, you are stepping on a lot of toes with that comment. I do believe that you are right about gurus going for the money. I have noticed the quality of “guru” training quickly going down the drain with their constant competitions to out sell each other with their latest product launch. If people could just create a strategy find out the basics that work, keep from being distracted, and repeat what works, thy would be more apt to succeed.

By: Denver SEO Pro

Denver SEO Pro — Fri, 15 May 2009 00:48:43 +0000

I think a lot of people get caught up in the technical and miss the real objective, which is to gain customers. This article does a great job of getting back to thinking like the customer. It is imperative to have a strategy in place that considers where your ideal customers spends their time online.

By: Doc Kane

Doc Kane — Thu, 14 May 2009 13:06:20 +0000

Thanks guys, glad to hear the editorial calendar idea has worked for you. It’s all about treating our work like a business and playing like the “big boys” do, but to our scale.

Once you start leveraging technology and best practices employed by larger firms, you begin to really make a difference in your own leverage in the marketplace, and start tearing down competitive walls like nobody’s business.

Cheers, Doc

By: Ruud Hein

Ruud Hein — Thu, 14 May 2009 00:01:12 +0000

I think so too, Michael.
I’m sure everyone walks away from this post with their own takeaways but to me that part, about the editorial calendar, is money-in-the-bank advice.

By: Michael D

Michael D — Wed, 13 May 2009 20:53:34 +0000

Single most important thing we ever did was develop an outline for the year ahead. Has made a huge difference in posting content and getting things out at just the right time. Great advice here.