"Blogs are far easier to maintain than traditional Web sites, but they still need more effort than most bloggers are willing to supply.

This suggests that blogging is an ephemeral fad, destined to burn itself out in a year or two."
-- "Pyra Labs at the Forefront of Webblogging Phenomenon", Hiawatha Bray, Boston Globe, March 25, 2002

Today there are hundreds of thousands of blogs -- thousands of which are influential in one way or another. Top blogs like TechMeme, Engadget, Lifehacker, TechCrunch, and many others, are widely popular and influential. Other blogs like The Simple Dollar or Everyday Digital Scrapbooking are influential in a niche.

Influencers like Robert Scoble, Steve Rubel, Ben Edelman and Seth Godin blog.

The New York Times blogs, the BBC does it, ABC and others do.

Blogging is a fast-paced, direct into the visitor's life experience. It taps into huge streams of online conversation where bloggers pick up what other bloggers write, re-write it, comment on it, opine. Feeds lead these stories or their mentions to feed readers and customized news pages on mass portals such as Yahoo and MSN. From their they get emailed, IM-ed and talked about in "real life".

If you and your company aren't blogging because "it's a fad" and you wonder how idle chatter can get you anywhere ... you're missing out. Big. Time.

But it's not too late...

The New Fad on the Block

Although in a way it is because! look! there! social! networks! Hurry! Going once, going twice -- this will change your life! Go man, go!

And you scratch your head wondering if you perpetually "don't get it" or that this next thing, Facebook and Twitter, simply is a fad.

Regular updates on what you are doing in your life... Adding friends and unknowns to a contact list... Sending out 140 character "long" messages...

And this is supposed to help you?

Come on! This social network thing is an ephemeral fad, destined to burn itself out in a year or two .... Right...?

Face Time

Look, what you want is to talk to two people: the customer who can buy it and the influencer who can "make it happen".

Blogs are just a part of that: instead of somehow reaching the community, be the community.

Facebook, Twitter, Digg, StumbleUpon and any other social network on your radar are part of that too.

Not convinced? In doubt? OK, I can understand that. Suggesting to play away company time on social networks somehow doesn't seem to be the fast track to promotion, does it?

How about this... How about I tell you that I can get you, your company, your product, your service, face time with the top 5 tech influencers? Or how about I offer you the possibility to have some face time with the top 5 online marketers? What about the top 5 dedicated customers? Interested?

Well that is what those social networks are about. Just like blogging it's not about using a megaphone to send a call to action marketing message: it's about being part of the crowd so that when you speak the crowd listens.

Don't miss out this time...

"We mentioned yesterday that LAFD was Twittering the fires, and now there�s the LATimes, San Diego�s PBS station KPBS and a blogger named Nate Ritter, among others."
-- "Twittering the California fire", Cory Bergman, Lost Remote, Oct. 24, 2007