We have all read the engage story a million and one times when reading about social networking for businesses and to be quite frank I'm sick of the repetition. There is so much more to social media and if you read a ten tips to social media marketing you will get the same advice over and over again. I'm not saying these are not useful, if anything they are the foundations, but if you really want to go above and beyond in your social media campaign then take these words on board.
Round The Clock
Whether you're using Facebook, Twitter, Google Plus or any other social network, it is important to stay active 24/7. Everyone has their peak times and they do vary, you need to accommodate for your fans that are in different time zones. You can find this information easily for Twitter and Facebook.
It is likely that you have a few followers from across the pond so you need to provide for them or lose them. One simple trick is to use a social media management system, like Tweetdeck, and schedule updates that you have already posted for 12 hours prior to when they were posted. This will help expose your account and business to users all round the world as much as possible.
Digital Footprint
We have all posted something on Facebook that has got us into a bit of trouble either the instant it was there or years ahead in time. Whatever the case, we need to remember that we all have a digital footprint and sometimes it can come back to haunt us.
When representing a business or company it is vital that you maintain a positive image constantly. One mistake could go viral and attract a swarm of attention from social networkers which can leave your company badly burned in the long term.
To avoid this, remember that you are using your business profile, or that you are representing someone and need to act in a certain etiquette. Every time you post something, think carefully about what you're going to say because it could make or break your social media campaign.
Interacting, But Not As You Know It
We have been told to interact time and time again, and the majority of us do. Our followers and fans are responded to almost instantly. It's not just the followers and fans we need to interact with. Many social media marketers will be monitoring their competitors to help keep them ahead of the game. How many social media marketers actually interact with their competitors? It is a huge benefit to talk to those you're in competition with.
When you talk with them, it will show your name in their feed which will naturally pull in a few followers out of curiosity.
It will help to build a relationship between your company and your competitors; this is a great thing because it will help you keep up with news and developments in the industry that you may not have had in the past. It also helps to open up other business strategies that you may not have thought of.
Finally it may create opportunities between businesses;.
Conclusion
There are a countless amount of social media tips which are repeated time and time again, but we all need to take a step back and think outside the box, try to see things in a new light. It is all part of the experimentation process of social media, and with each campaign, nothing will be exactly the same.
By using your own experience to create your campaign you will find a tactic that may be slow growing, but natural, ethical and represents your business perfectly.
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