Comments on: Social Media Marketing Misconceptions [stats] https://www.searchenginepeople.com/blog/social-media-marketing-misconceptions.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Tue, 22 Apr 2014 16:06:04 +0000 hourly 1 By: Carri Bugbee https://www.searchenginepeople.com/blog/social-media-marketing-misconceptions.html/comment-page-1#comment-144841 Fri, 30 Dec 2011 23:09:06 +0000 https://www.searchenginepeople.com/?p=23624#comment-144841 Got a link to the report?

]]> By: Matt https://www.searchenginepeople.com/blog/social-media-marketing-misconceptions.html/comment-page-1#comment-144324 Thu, 29 Dec 2011 14:30:14 +0000 https://www.searchenginepeople.com/?p=23624#comment-144324 Totally agree with you here. So many companies are doing social just because they are told it’s important and have no set strategy or goals. I’m asked regularly about investing in social monitoring tools to which my first response is, ‘what’s the value add of this product? what are potential action items based on that data? is it worth allocating funds there which could be used elsewhere?’ It’s rare that I get straight answers to these questions even from the vendor.

p.s. a link to the source report would be nice

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