I don’t know the cost of the ‘Old Spice’ social media marketing Ad was but no other SEO tactic could have produced the same excitement and convinced women today to buy their boyfriends, the cologne their dad’s used to wear!

As for ROI and repeatability, they ended the Isaih Mustafa campaign…but who knows, after a year or so, they might bring him back and people will be curious enough on what he would look like and say next. Will he be as cocky? Or will he be a sensitive soul? Or would he be in a relationship then and talking about it? Will he be wearing ‘Old Spice’ for his wedding anniversary?

Consumers have always built long relationships with ad personalities and if a social media marketing campaign manages to create a cultural icon then ROI would increase.

Novelty (or twist to an old idea) has always been difficult criteria which marketing people need to consistently meet to stay on top of their game.
But every year I think there would be a social media marketing Ads from professionals and amateurs alike that will manage to bring this to us.

And I don’t think social media is a craze or hype that will become less relevant, or become secondary again to TV & Prints Ads in distribution. People are after all social beings and we like to be connected, be part of what is happening, and to have what our group or the group we want to belong to, think is hot or cool.
.-= Mathew from Video Marketing recently posted: Website Design Basics =-.