Comments on: Social Stats: Stop Paying Attention to Locker-room Metrics https://www.searchenginepeople.com/blog/social-stats-stop-paying-attention-to-locker-room-metrics.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Tue, 23 Jun 2020 00:14:17 +0000 hourly 1 By: Kristy Bolsinger https://www.searchenginepeople.com/blog/social-stats-stop-paying-attention-to-locker-room-metrics.html/comment-page-1#comment-266411 Thu, 14 Feb 2013 19:01:51 +0000 https://www.searchenginepeople.com/?p=34488#comment-266411 In reply to Randy Pickard.

Randy-
It’s a funny phenomenon isn’t it? I see this happen all of the time. They know it’s an irrelevant metric, but there’s a certain level of pride that gets caught up in measuring it and it’s easier to look at than say conversion, or increased loyalty. I totally get it. But it’s up to us to help shift that way of thinking. Step. By. Step.

🙂

]]> By: Randy Pickard https://www.searchenginepeople.com/blog/social-stats-stop-paying-attention-to-locker-room-metrics.html/comment-page-1#comment-266380 Thu, 14 Feb 2013 16:22:29 +0000 https://www.searchenginepeople.com/?p=34488#comment-266380 Kristy – Had an interesting meeting yesterday, where everyone in the meeting agreed that “likes” was an easily manipulated, low value, vanity metric. However, at the end of the meeting, getting more “likes” than a arch rival was still set as a goal, despite the realization that it was basically just a vanity metric. As long as Facebook shows “likes” to every viewer, it will remain a metric that some managers will care about, regardless of how unreliable it is. Perception rules, for better or worse.

]]>