Luke – I’m still testing with it, but my theory is that they’ve just gotten really specific with the IP locations of universities. It’s cool because universities do have a more narrow demographic profile. Sounds like a good idea for a follow-up post.

I have already run few Adwords Campaigns but wasn’t aware that it has so many Geo-targeting options. That’s certainly something new which I learned here.

Have you ran any university focused campaigns and can speak to the effectiveness?

I wonder if this will lead to more granular targeting like companies, malls, businesses, etc? Could almost get some decent demographic sets this way, almost like Facebook.