Hope you don’t mind if I ping you for a couple of more thoughts.

I’m working in a niche of competitive market: men’s clothing.

– I was wondering, since I’m working within a niche of competitive market, how many keywords should I test if I just want to get an idea of how often a keyword is searched for?

– What would be the best way to to choose the keywords for such a test?

– And, once I’ve gathered data on how often a keyword is searched for, what sort of thresholds/criteria should I use to figure out if a keyword should be targeted for PPC? for SEO.

Thanks in advance for any suggestions or pointers.

Joe

Good question, Joe. Unfortunately it all depends on how competitive of an industry you’re in. I try and just get a 2-4 week sample, not necessarily gunning for clicks. There are two ways to do PPC Keyword Research:

Method 1: Don’t bid high, just get an idea of how often a keyword is searched for. You’re not trying to get people to click through, you’re just trying to get your ad displayed so you can get a better idea of keyword volume.

Method 2: Looking at the quality of the keyword (will people convert?). To do this you’ll probably want to do the 4 week test and actually spend some $$ to get as much data as you can.

Sorry I can’t pinpoint a more exact figure for you.

Main focus is on conversions, but I also am looking to see how engaged the visitor is with the landing page I directed them too. So taking a look at how much time they spent on the page, if they visited any other part of the site and anything else that can help be get a better understanding of how interested they were.