Comments on: The Business Strategy That Wins For International SEO

By: Kamal Patel

Kamal Patel — Tue, 21 Jul 2009 07:32:12 +0000

Thanks Tom
for sharing this info….
must needed information sharing for professional SEO….
Regards,
Kamal Patel (SEO Expert India)

By: SEO Mumbai

SEO Mumbai — Mon, 20 Jul 2009 07:29:38 +0000

Thanks for sharing informative seo strategy, specially how to create sub folder for every country and listed on Google webmaster.

By: Tom

Tom — Thu, 09 Jul 2009 08:09:31 +0000

@Will – take a look at the proxy caching solution I linked to. That can make the installation a lot cheaper.

Measuring impact of these kinds of changes is very difficult – how do you quantify the benefit to having a UK server when you’re already on a .co.uk domain and ranking well in the UK? It’s hard. But I know we’ve seen good results from it and I know other SEOs have too. I think it’s certainly worth considering.

By: Will - Arena Flowers

Will - Arena Flowers — Wed, 08 Jul 2009 06:52:23 +0000

Ref comment from @whyprojectsfail and from Tom in the main post I’ve remember something else.

Our UK & intenational sites are all built as an integrated app. IE it serves all our different sites from co-located servers. We could split it and host bits all on local IP addresses but it would be a load of work and would be highly inefficient ref duplication of server costs, support etc. We just didn’t see the point, esp if using the correct TLD and other measures would mean that search engines could work out where the site was supposed to be well enough.

I know from my time at eBay that all servers were located in San Jose CA and not in each country they had a site in. They did have other server farms on the other side of the world, but that’s to do with redundancy and loading speed etc for users on different sides of the world, not IP addresses. I know eBay didn’t used to care much about SEO, but they still did pretty well. Still, they do get rather a lot of inbound links.

Be interested in any further thoughts on the point though: efficient and cost effective web architecture vs local IP address but multiple servers and complex tech set up.

By: Cathy from How To Make Money Fast Online

Cathy from How To Make Money Fast Online — Tue, 07 Jul 2009 15:29:45 +0000

I found this post very informative and helpful in targeting a specific country in promoting a particular kind of business. This is a good international seo strategy to follow.

By: stuartpturner

stuartpturner — Tue, 07 Jul 2009 13:40:46 +0000

Hey Tom,

Excellent post! I’ve never done any international multi language SEO but I shall file this one away for when that special days comes.

Plus anything with a monkey/gorilla in it is a winner for me 😉

By: Why projects fail

Why projects fail — Tue, 07 Jul 2009 09:52:34 +0000

Interesting post. We use multiple domains for international business in each country and the sites are hosted in the relevant country.

By: Tom

Tom — Tue, 07 Jul 2009 08:26:23 +0000

Ha, that’s perfect timing isn’t it Will! Thanks for pointing that out 🙂

By: Will - Arena Flowers

Will - Arena Flowers — Mon, 06 Jul 2009 17:59:49 +0000

Blimey. Did you know Sir Matt was going to tweet this today?! http://www.youtube.com/GoogleWebmasterHelp#play/all/uploads-all/0/JD0y0Jk-zzQ 🙂 Nice timing.

By: Tom

Tom — Mon, 06 Jul 2009 15:56:32 +0000

Thanks for the opportunity for the guest post Ruud.

Also – thanks for the awesome international seo logo which makes it look like a safari, if only SEO was actually that much fun! :-p