Comments on: The Self-Branding Of Search Marketers

By: Zaslony

Zaslony — Wed, 04 Mar 2009 11:08:57 +0000

Very insightful article. People who can admit to their own mistakes or shortcomings can often be the most helpful – they’ll use their knowledge not the unwaranted self-importance and feeling of superiority (I know a guy who acts like that – you can’t ever listen to him because even though he knows a lot he’ll never admit to making a mistake so you never know what part of his advice is actualy correct).

By: Diane Vigil

Diane Vigil — Wed, 04 Mar 2009 10:03:32 +0000

Thanks for the well thought out and well articulated article. I have to agree with you.

By: SEO Tips South Africa

SEO Tips South Africa — Wed, 04 Mar 2009 07:57:12 +0000

The person who admits that he (or she) actually knows little, no matter how experienced or learned that individual actually is, is usually the one that knows the most about their area of expertise, with the added ability to evolve, and not remain stubbornly set in their ways. Inevitably they are keen to impart their knowledge to others, whilst learning from them at the same time. That is the kind of expert I like to listen to….

By: Marty

Marty — Wed, 04 Mar 2009 02:20:30 +0000

Anyone who overtly claims to be an expert probably isn’t. Anyone worth their salt wakes up every morning, makes a list of what the don’t (but really should be better at) and then shares discovered resources with their friends.

Great post pal.

By: Brand Yourself

Brand Yourself — Wed, 04 Mar 2009 00:29:17 +0000

Hi Todd,

Great post, you’ve touched on something very relevant in today’s online industry. I think a well known industry figure carries far more weight than a well established company. Companies are effectively just “renting” big players who have built up solid online reputations, as is the case with Patrick who will not doubt be snapped up very shortly.

By: Software Marketing

Software Marketing — Tue, 03 Mar 2009 16:44:39 +0000

I think you make some good and interesting points. It’s ironic that so much focus should turn out to be on the individuals, after all the talk in the past about how the internet is so faceless and impersonal…

By: Cheap Mobile Calls

Cheap Mobile Calls — Tue, 03 Mar 2009 10:15:24 +0000

It’s always important to have contacts, if not friends to get help from if need be. The personal factor of your online business is the most important part if you are going to survive.

Great post.

By: Utah SEO

Utah SEO — Tue, 03 Mar 2009 00:48:33 +0000

I agree the it’s more personal than corporate.

By: Dustin

Dustin — Mon, 02 Mar 2009 22:22:20 +0000

Great post Todd. I agree that search industry is much more about the person than the company they work for. It’s important for us people to work on our personal brands, but not at the expense of our core skill sets.

Your post also inspired Lisa to write a great post on this topic as well: http://outspokenmedia.com/branding/false-idols/

By: The Mules

The Mules — Mon, 02 Mar 2009 21:53:58 +0000

Another great post Todd, and the only item we’d add to the conversation is that a personal brand doesn’t have to be your given name – just so long as you can take it with you!

Patrick aka Yummyman being an example.