Forget about your feelings towards the Web 2.0 hype. Don't like the term? Who cares? Think it's just an overblown buzzword designed to make those hyping it some bucks? Remember when "blogging" was new and you had the same feelings about it?
The fact of the matter is that an evolution is taking place online and your feelings about it aren't likely to stop it. As an SEO or a webmaster looking to market your website, you don't need to create the next big Web 2.0 phenomenon. You don't even need to care about its architecture, technologies, or design. But you can dang sure participate in it, make use of it, and profit by it! Or you can continue to mock it, ignore it, and wake up one day kicking yourself in the ass for not riding the coattails while you could.
We all know by now that MySpace has more than twice as many visits per day as Google. I doubt many of us were clued into MySpace even 6 months ago. But I'm not talking about any one particular site here. No, I'm talking about a change in the way the web is evolving, and what you should do to make a profit from it.
So what does it all boil down to? Social Networking, Communities, or whatever other buzzwords you want to use, it all comes down to people gathering together to share interests and information, and to socialize. None of this is really new. In the old days it was the BBS. Then dating sites, chats and forums. Then blogs. Now? Well, all of these ideas are coming together in new ways, or simply combining the old ways into one whole.
When adding your site to directories became the new SEO trick, did you jump on the bandwagon? My guess is that you did. Did you place a link to your site in your forum signatures? When it became popular to submit articles to article directories, did you crank out articles? When getting your articles into Digg and Reddit was the next SEO craze, did you give it a shot? SEOs are constantly finding new means of getting the word out. Sometimes these ideas work. Sometimes they don't. Sometimes they work for a while, and then fade away as the search engines make changes.
So, this week, I'm going to be focusing on the next wave. I want you to start thinking, syncing, and linking 2.0. This will be a series of posts that will help you understand what you can do to increase your traffic, get more links, and find more revenue streams all from the evolving socially-networked, community-oriented thing that is being called Web 2.0.