So I often find major target groups (in terms of location) and drive deep on keywords, rather than just go for “All countries and territories”.

However, some comments on singular vs. plurals. First of all, this is not universally applicable. In English, people searching for broad categories of items will often search for the plural rather than the singular. In the product realm, somebody interested in purchasing say, a television, will search for “flat screen tvs” (the generic class) as often as “flat screen tv” (an object in that class). This is less the case, but still prevalent, with brand queries.

Second, numbers returned by search tools can often be misleading. If you were to compare “digital camera” and “digital cameras” in Google Insights for search, the former would be the clear winner. The same would be the case for the Google AdWords Keyword Tool – until you change the default broad match option to exact match. There you would see the plural much more popular as a search term, with the traffic about split for phrase matching. This varies a lot from query to query, but keyword researchers should be aware that broad matches include keywords in queries, rather than returning matches for an isolated (phrase match) query (that is, searches for “nikon digital camera” ends up being added up in the broad match “digital camera” bucket).
.-= Aaron Bradley recently posted: Pirate SEO Advice =-.

Since I started making better use of keywords a number of my blog articles are showing up much better in the SERPs even though some people say the keywords don’t really matter to blogs. I think that may be wrong, they do seem to make a difference.
.-= Blog Angel a.k.a. Joella recently posted: Free Blog Reviews – Blog Help & Blog Publicity =-.