True, Alan 🙂 It was an editorial decision to reference it as “alt tag” simply because we know many talk or think about it like that.

ALT is one of the lesser confusing ones, come to think of it. The worst is title: we have the title tag, the title attribute — and how many people think you’re just talking about the on-page title?

The company and its original domain are known for one type of product. However, the company has expanded their product line and now offer a variety of services as well that reach a wide B2B audience. They didn’t want to lose sales for that product, though, so they created a separate ecommerce site dedicated to the vertical.

The goal is to make the original domain rank better for broader terms (it’s a powerful domain, so with enough links, it should be possible) and keep the new domain optimized for the product vertical.

Right now both sites pull from the same small keyword pool and compete head to head.

Thanks for the response, Rudd. 🙂

Sounds like a strategy. Would be interesting to hear back about this.

Why do they prefer sales from one site over the other?

My new client has two websites, and they sell many of the same products on both sites. They’re geared to slightly different audiences, however the same limited amount of keywords are used by both audiences.

They want sales more from one site, so I was thinking about optimizing one site with keywords and the other more for branded queries. Thoughts?

Except it’s not “alt tags”. There is no such thing as an “alt tag”. there’s an “alt attribute” which provides “alternate text” for an image. Just mentioning this because it’s important to help newcomers know the proper terminology which avoids confusion.

Other than that, these are great fundamental SEO suggestions.