Comments on: Top 5 Marketing Mistakes to Avoid when Optimizing a Website

By: Wayne Smallman

Wayne Smallman — Thu, 20 Dec 2007 23:50:26 +0000

Hi Jennifer, a good SEO primer.

The issue of brand intrusion is one of a misunderstanding on the part the marketing department web designers are most likely dealing.

If the corporate guidelines dictate such things as company name first, let them do that on the home page and nowhere else. Then the keyword damage is limited.

Ironically, there’s a better chance of landing a Sitelink from Google by doing this.

Additionally, set up some landing pages and run some split testing to demonstrate which page performs best — one with title leading with company name and one with company name after keywords.

SEO is often one of gradual education, with successive failures being a pretty good motivator that often encourages companies to listen to the people they’re paying to help them!

By: MariaSeo

MariaSeo — Thu, 20 Dec 2007 19:16:49 +0000

Sometimes companies need to put their brands first on titiles for reputation management purposes. That could be one explanation.
I totally agree with you on the importance of Marketing actions on SEO strategies!

By: David Rosam

David Rosam — Thu, 20 Dec 2007 18:28:58 +0000

I may not agree with you on every point here, but that’s being picky.

I do agree with you 110% that SEO is about marketing and people. The technical stuff is really there to enable the communication.

By: Suzanne

Suzanne — Wed, 19 Dec 2007 18:17:06 +0000

Great tips, thanks, I like the way you explained it with the Pepsi example. Look forward to more such tips on your blog.