Awesome! Thanks, Jeff!

Sure Ann!

With local niche journalists it really comes down to following journalists in different niches, interacting with them and paying attention to what they are asking. While I wouldn’t recommend following every local journalist in every niche in your area, follow people and fields you find interesting. I’ve had a couple different citations from the fashion industry because I knew them personally and they were doing stories on social media or SEO and needed an “expert” opinion. I was also cited in a story with a military slant because I used to be i the Marine Corps.

It really comes down to interactions and relationship building – if they see that you know your industry AND you have an interest in their work you have a pretty good chance of having those things pop up.

As far as searching for opportunities, you can narrow that search even more by utilizing the “AND” qualifier. Search [“guest post” AND “(niche field)” -RT].

The most important thing is to have the patience to filter through the static to find those opportunities.

Hope that helps!

Great suggestion, Jeff! Can you share some tips on tracking those opportunities outside your niche?

I would also add with #2 & #3 to “think outside the box” a little bit. I have received a couple citations for unrelated industries where they were talking about how search marketing works for their specific niche.

You can still find some relevant and topical opportunities outside of your own field. Fortunately, search marketing can be relevant to most people. 🙂

Thanks, Eric! Social media is very cluttered, so the key is really in filtering out and finding what matters!

Thanks, Leo! I am happy to hear it can be useful! Cheers!