I see your point, Pierre, but find you’re being overly harsh. To sheer everyone on Twitter over the same comb… Don’t know, but sounds like a bridge too far, no?

Most of the stuff I read on Twitter is just recycled news and links, and irrelevant chit chat and self promoting babble. It leads one to conclude that most Twitter users are really just lonely and confused people, seeking attention and validation. Trying to mask it with marketing and sales talk just makes it look all the more pathetic.

I agree with Brittany that you must leverage off people who have massive followings.

The interesting thing about this strategy is that I made these friends first from blog commenting. Mutual following on Twitter came afterward, where friendships developed through the more immediate interactivity.

Rick

I have to disagree with you 100%. Twitter is a great channel to drive traffic and sales. You just haven’t figured out how to properly leverage it. Think of it more as a search engine than a Social Media site.

People are tweeting and looking for advice and you can interact with them (which you cannot do on a normal search engine). If your followers enjoy what you are tweeting then you can get retweets and as your tweets get retweeted you will climb up for the hashtag and gain extra exposure.

You can easily set up sales tracking through twitter off of your links and it stays in tact for the most part because people are just retweeting and adding a word or two. You can also track through links on your site as your posts get tweeted and retweeted.

Just because you haven’t figured it out doesn’t mean it is a waste. Twitter has been one of the highest revenue drivers out of the Social Media sites for many people who know how to use it because, unlike Facebook and other sites where people are there to play and have fun, Twitter is a place for information, research and interaction.

You can interact with site visitors, answer questions, build a following and have people build a following for you. People are on Twitter to find out what their friends, celebrities, idols, etc… are doing or reading and researching instead of playing games and wasting a ton of time.

It sounds like you don’t get Twitter which doesn’t mean that it doesn’t work, it just means you haven’t been able to create a strategy that does.

In fact, it’s nice to see other folks efforts, it could show that I should do better =)

Great sharing, thank you!

I agree with Chris and will’s comment, everyone have their own strength and strategy which can work well for them. Its all depend on our understanding and skill on certain social media approach. Some marketers really making good deal with Twitter traffic and I am not one of them :). I am slow on twitter networking too.

Hi Will

I agree more followers would increase success rate but I believe my engagement and follower quality is really good because I have only used high quality marketing tactics and the majority of my followers come from me being mentioned or getting credit for my guest posts.

For example since this post went live it has had close to 40 Tweets many mentioning my username (@2buildbacklinks, hint, hint ;).

And those Tweets of which there will be more have already generated 7 new followers which is a decent jump seen as I only have something like 100 followers.

Also glad to hear you are a forum fan, I personally believe they are more targeted, niche social media platforms that are more flexible (videos, length of post, images, links and signatures for example).

And forum marketing and helping people out on forums really has paid off in terms of direct traffic and high quality links.

Thanks for sharing

Mark