Experian noted that US visits to Twitter have fallen by 14% over the past year. Which makes a great headline.

Visitors to Twitter.com Fell 14% in 2010 [STATS]

For a moment you can see the questions arriving at marketing that day: "should we really be on Twitter?", or, "should we stay on Twitter?"

"I told you so" emails to the Social Media Manager or "but I thought you said" messages.

Don't worry. Just put it into perspective.

2011-01-29 10-30-23