Comments on: Use Google Analytics to Develop Social Media Strategy https://www.searchenginepeople.com/blog/use-google-analytics-to-develop-social-media-strategy.html?utm_source=feed&utm_medium=feed&utm_campaign=feed Canada's Search and Social Media Authority Thu, 27 Oct 2011 14:57:44 +0000 hourly 1 By: Jacob Varghese https://www.searchenginepeople.com/blog/use-google-analytics-to-develop-social-media-strategy.html/comment-page-1#comment-120227 Thu, 27 Oct 2011 14:57:44 +0000 https://www.searchenginepeople.com/?p=13628#comment-120227 Hi Emily,
Thanks for the comment and the tips. Especially the social interaction analytics one.

]]> By: Emily https://www.searchenginepeople.com/blog/use-google-analytics-to-develop-social-media-strategy.html/comment-page-1#comment-120163 Thu, 27 Oct 2011 09:20:35 +0000 https://www.searchenginepeople.com/?p=13628#comment-120163 Thanks for this article Jacob. I think Google Analytics is such a useful tool to improve websites and social media tactics. I find it useful as it allows you to see what pages on your site are being visited – I then can find out what is popular and what isn’t and can improve the pages that are weaker. I agree that it’s perfect to implement future strategies.
I try to use it weekly, at the end of the working week so that I can make a strategy for the following week, if anyone wants some more tips, there are some different ones at http://www.lucidica.com/blog/online-marketing/top-5-tips-for-a-small-business-using-google-analytics/

]]> By: Jacob Varghese https://www.searchenginepeople.com/blog/use-google-analytics-to-develop-social-media-strategy.html/comment-page-1#comment-70484 Thu, 07 Apr 2011 14:03:36 +0000 https://www.searchenginepeople.com/?p=13628#comment-70484 Hi Jey,
You are right. If revenue is an important metric then the tips above work better for a site which has been generating revenue for a while. In the above example, the clients website was tracking revenue data since 2009. We simply used this data to implement a strategy for the future. One that involved social media components (which were previously missing).

Thank you for reaching out. Hope we can keep in touch.

]]> By: Jey Pandian https://www.searchenginepeople.com/blog/use-google-analytics-to-develop-social-media-strategy.html/comment-page-1#comment-70375 Wed, 06 Apr 2011 21:00:56 +0000 https://www.searchenginepeople.com/?p=13628#comment-70375 Well written article Jacob, difficult part is setting up the revenue portion of the analytics before one can do this type of analysis.

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