Social media is a great way to stay atop all the happenings in an industry and remain ahead of the curve.

I agree completely … yet for businesses and professionals that depend on their reputations, social media marketing is not something to be taken lightly.

Take for instance a case where someone follows the advice of an article that they read on-line, such as the case with Shari Thurow’s article … “You’d Be Wise To “NoFollow” This Dubious SEO Advice“.

In my opinion, she was completely off there … I don’t want to highjack the thread so I’ll just leave my two cents. For many reasons, that article could very well be, A Career Killer.

What if SEO’s takes Shari’s advice and their competition starts to pass them up in the SERPS?

The losses could be catastrophic.

Who would they have to thank for the loss? It’s almost hard not to chuckle …

Any one that knows even a little bit about SEO, knows that it’s a fairly bad idea to title an article with a negative connotation to your name, in your profession. This is common sense 101, much less reputation management.

Hence, a Google search for “Dubious SEO Advice”…comes up to her article, with her name …

She might fare well from a consultation Jeff … and BTW … great read

Edward

If conversion is your objective, then it may not at present be your cup of tea, but at the end of the day, the spikes in traffic are calculated as pure link popularity and search engines respond in kind by sending more relevant traffic to your site. If you combine this with other types of link building. We have seen revolutionary leaps and bounds in our rankings ( from the hundreds to the top 20 for competitive phrases) just a result of blogging and social media engagement.

This is the kind of traffic that is priceless, as the old saying goes, if a tree falls in the woods, you know the rest. The same applies online, it boils down to exposure and traffic which are the goal and the benefit of authority.

ultimately this is what I meant when I said collaboration

I am simply stating that social media traffic is consumer traffic. It’s just not targeted or qualified.

Advertising agencies place their top performing billboard ads in the highest traffic locations …

Why is that

Now I’m into Social Sites and I really find this post very helpful and handy..^^..just what I needed.

I have heard about the low conversions but I will see for myself hopefully and post the results 🙂