Website Checklist: Essential Content for Your Personal Brand


"What information should I include on my website?"

With all of your efforts in positioning your company, creating your brand platform, establishing services and products that will change the world, and selecting a fantastic website designer, that question can leave any entrepreneur scratching their head.

So what crucial information needs to be included on your personal brand's website?

In the real world, each brand has different objectives that affect the information and pages they include on their website.

What may be necessary for one consultant, coach, or author may not be needed on another but there are certain elements that almost every brand needs to include when creating a site that converts traffic into customers.

As you go through, you will note that not all areas may apply to you.

10 Essential Elements for Your Personal Brand Website

  • About (information about you and your company)
  • Services/Products
  • Social Proof
    • Client portfolio
    • Testimonials
    • Influencers (featured on, reviews, recommendations, etc.)
  • Original Content (blog, articles, videos, whitepapers, case studies, etc.)
  • Resources (links to cornerstone content, curated content, interactive tools, FAQs, etc.)
  • Speaker Information(if applicable)
    • One sheet
    • Demo reel
    • Upcoming events, appearances, etc.
    • Booking information
  • Media/Press
    • Headshots
    • Professional bio
    • Short bio (for author resource box, social media channels, introductions, etc.)
    • Company information
    • Press releases, recent appearances, etc.
    • Press contact information
  • Contact Information
    • Preferred contact information (email, phone, address, customer support info, etc.)
    • Social Media links
    • Map (if local business)
  • Subscription/Sign-up form
  • Legal Information
    • Terms and Conditions
    • Privacy Policy
    • Copyright information

When considering what to include on your website and how you will lay out your framework, take into account the stages of the buyer cycle your customers may be in and what type of information they will be searching for.

Additionally, think about how you can inject your brand's personality and tone into each section, and how that plays into the overall brand experience readers have with your website.

Your Turn. What other essential pages should be included on this list? Share your insights in the comments below.

About the Author: Kimberly Bordonaro

Kimberly Bordonaro is a brand strategist and the founder of Brandspiration, a blog that uses ridiculously fun lyrical references to explain how everyday entrepreneurs can create their distinctive brands.

Brandspiration Blog

Additional Posts

Pinterest SEO

How Pinterest Actually Pins User’s Interest on Pinboards – PART 2

It’s called Googladaption – SEO Essentials for 2013

10 Things We Didn’t Know A Week Ago [Week 16]

In compliance with Ontario’s non-essential business closure our physical offices are closed until further notice. Fortunately our willingness to adopt work from home and the required technology over the past two years has allowed us to continue our operations without impact. For our valued clients and partners you can expect the same great level of service and execution you have become accustomed to.

Many clients/prospects have reached out to us in an effort to introduce new campaigns as quickly as possible. In an effort to help our clients pivot we have increased our campaign build capacity. We are now able to turn new campaigns over in 2-3 business days opposed to the typical 5-7 business day turnaround time. Please note that campaign launch approvals from the vendor side (Google, Bing, Facebook, Instagram etc.) may be delayed as those companies migrate to work from home.

For existing clients please reach out to your account manager with any questions you may have.

For non-clients looking for assistance with new campaigns please Contact Us

Read previous post:
Pinterest SEO
How Pinterest Actually Pins User’s Interest on Pinboards – PART 2

We learned in the First Part how Pinterest can be used in a beneficial manner for performing optimization of a...Read...