Comments on: What Is A KEI?

By: Andrew @ Blogging Guide

Andrew @ Blogging Guide — Thu, 26 Aug 2010 07:43:12 +0000

Sadly, there really exist people who say they know SEO but fail to understand the importance of keywords itself. Keywords are set-up or found right from the beginning, even before setting up a website. And it is not just any keyword but keywords that people search for, keywords that can bring in the money, keywords that can help people find you.

By: Freelance SEO

Freelance SEO — Tue, 10 Aug 2010 16:33:53 +0000

Thanks for share it. Yes, KEI is very important in SEO to select a quality keyword. Keyword is a main player in search engine optimization. Good post.

By: Gabriella

Gabriella — Tue, 03 Aug 2010 16:06:47 +0000

Angelo – I appreciate you attributing the KEI to us as “our” KEI formula.. especially considering that many, many used the KEI until something bigger/better came along (KPI for example). Look, we write to people who have very little understanding of SEO for the most part. As a matter of fact the inspiration for this post came after a conversation I had with “one” of those people. They don’t know how to “analyze and factor the average PR and back links…” That’s Greek to them and it’ll be Greek to them. You said, “not 100% meaningless but close”. Okay, for you maybe, although I say that with no idea of how much SEO you know. However, for those that don’t know enough to analyze and compare (i.e. those that are just learning), the KEI is a good beginning. Long story short, whether you use KEI, KPI, Frank’s algorithm or George’s, it doesn’t matter. At the end, it still takes the human component.

Judy, Judy, Judy now you on this side of the tracks? 🙂 lol nice to see you

By: Judy Cook

Judy Cook — Wed, 21 Jul 2010 02:03:45 +0000

Oh! I had no clue. This stuff is work! Good piece, Gabriella. Thanks for the post.

By: Angelo

Angelo — Tue, 20 Jul 2010 17:41:22 +0000

Your “KEI” formula is more or less meaningless. Not 100% meaningless but close. The problem is that the number of competing pages is not a robust metric at all. It doesn’t matter how many pages are competing, it matters how strong the internal SE score those pages have for the target keyword. You can have 1,000,000 competing pages for a term but if all but the top few ranking have few, weak backlnks, are very new domains or have other weak factors, that’s not much competition. By contrast you can have a term with 80,000 competing pages but the first page is filled with PR6, 7, 8 with tons of back links from authority sites.

A better metric would be to factor the average PR and back links of the top 10 results for a term. That’s a better indication of how hard it is to rank on the first page. Otherwise, your only calculating the size of your competition and not it’s strength. It’s like being in an ass kicking contest with 1,000,000 other people. Doesn’t matter much if your the only one with two legs 🙂