Comments on: What is Branding (and How Do You Do It?)

By: Kimberly Bordonaro

Kimberly Bordonaro — Thu, 17 May 2012 16:12:27 +0000

In reply to John Cooper.

Excellent point, John!

By: Kimberly Bordonaro

Kimberly Bordonaro — Fri, 11 May 2012 01:53:15 +0000

In reply to Leo.

Thank you, Leo!

By: John Cooper

John Cooper — Fri, 11 May 2012 00:20:47 +0000

A lot of companies have marketing departments, while some have advertising departments – but none of them have brand departments. They might have brand managers, but brand development does NOT happen internally. There needs to be an objective view to develop brand strategy that grows or corners market share. To be effective, it must be given free rein to challenge everything, and that includes all preconceived notions or corporate beliefs. Brand is so critical to success that it is nearly impossible to see it objectively when you are on the “inside”, part of the company culture. This is THE number one fatal flaw that pushes brand onto the corner as only a slight name change or a necessary process of product launch.

By: Leo

Leo — Thu, 10 May 2012 12:12:28 +0000

Liked the post. As an internet marketer, I well and truly understand and realize the importance of good branding! Especially one that is synonymous with all my marketing strategies and projects my businesses offline and on the internet. Looking forward to the upcoming posts.