Comments on: What is Trust Factor and How it Affects Your SEO

By: Mike W

Mike W — Fri, 03 Jan 2014 18:52:40 +0000

You can’t just be concerned with one factor in your analytics report. Bounce rate is important, but it’s not the only thing to worry about, and you certainly can’t worry about just one visitor. a fifty percent bounce rate is average. People were looking for something, found it, and moved on.

Guess what – your website delivered what that person was looking for. And the next time they see your domain on a SERP or SM link, they’ll click again. If they spent 5 minutes on the page, they were reading and that is a good thing.

What is on your page to lead users to other pages? Does your content contain links to related content that a user will find interesting?

By: Aahna

Aahna — Thu, 02 Jan 2014 12:39:35 +0000

Hi John,

First of all a very Happy New Year :).

I have a question here hope you could answer it. Let’s say you have a blog and visitor comes from any source (social, or search). He read the post and spend about 5 minutes on same page, now after reading the post he leaves the blog. So I think bounce rate would be 100% and Google Analytics won’t show the time spend duration as Google won’t count bounce visit time.

So in general the visitor spend 5 minutes but actually Google analytics is showing 0.00 visit duration. In other words Google counting it 0 so doesn’t it affect negatively to my site trust?

By: Tyler

Tyler — Wed, 01 Jan 2014 21:37:30 +0000

Yeah since Hummingbird has been rolling out, the top 10 for big keywords in my niche is filled with the inner pages of expired domains and pretty much all have established authorship.

I get it, but then again what if somebody is an expert on a more specific subject? For example, if you are an expert on Google+, Authorship, and Authority for SEO, you’ve been a rel=author person from the beginning and you decide to start a blog about it, it will be hard to outrank even a vague article on one of the big SEO blogs.

When the search results are filled with only pages on authority sites, the ‘little guy’ niche bloggers are going to have a harder time. And those types of blogs can be just as good.

Just my 2cents